Klaviyo Audit
We audit flows, deliverability, segmentation, and attribution against the same checklist we publish openly, and hand you a prioritized fix list you keep whether or not you hire us.
The audit behind our work for Jonathan Adler · Latico Leathers · TriRig · Nuuds and more
Most underperforming Klaviyo accounts do not have a volume problem, they have an architecture problem: flows firing at the wrong people, winback windows suppressing future buyers, welcome discounts leaking to existing customers, and engagement segments that quietly stopped updating. Sending more on top of that structure just leaks faster. The audit finds the leaks and ranks them by revenue impact, so the fixes happen in the order that pays.
Coverage, timing, filters, and engagement gates across all core flows, against our published flow stack standard.
Authentication, sender reputation signals, list hygiene, spam and unsubscribe trends, and whether your engaged segments are actually engaged.
Suppression logic, engagement tiers, buyer cohorts, and the discount leaks hiding in your form and flow targeting.
Cadence against list size and season using our published formula, content mix, and testing discipline.
What Klaviyo is claiming versus what your revenue actually shows, with attribution windows named.
Everything found, ranked by revenue impact, with the reasoning behind each item. A working document, not a sales deck.
We publish the audit methodology itself. Run it yourself first if you want: brands that do come to the call with better questions, and some fix enough on their own that they do not need us. That is a fine outcome.
Every check we run on a flow stack, in order, with the benchmarks to compare against. Read the checklist.
How to audit a Klaviyo account before hiring any agency, including us. Read the guide.
We look at your account live on the call and tell you the first things we would fix, for free.
With viewer access, the complete written audit is typically delivered within one to two weeks depending on account complexity.
Hand it to your current team, fix it in-house, or have us build it. The findings are yours either way.
A structured review of a Klaviyo account's flows, deliverability, segmentation, campaigns, and attribution that identifies where revenue is being lost and ranks the fixes by impact. It is the diagnostic step that should precede any retainer, rebuild, or volume increase.
The intro call takes 20 minutes. A full written audit is typically delivered within one to two weeks depending on account complexity.
No. The fix list stands alone and is written so any competent operator can execute it. Some brands hire us to build it, some take it in-house, and both are fine.
Viewer access to Klaviyo is enough for the full audit. For the intro call, a screen share works.
Book a 20-minute call with Connor. We will look at your Klaviyo account live and tell you where the revenue is leaking, on the call, for free.
Book the audit call